This Privacy Policy describes how blackheartteesstore.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

CONTACT

If you have additional questions, require more information about our privacy practices, or wish to make a complaint, please contact us via email at patrick@blackheartteesstore.com.

COLLECTING PERSONAL INFORMATION

When you visit the Site, we collect information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. “Personal Information” refers to any information about an identifiable individual. Below is more information about what Personal Information we collect and why:

Device Information

Purpose of Collection: To load the Site accurately for you and to perform analytics to optimize our Site.

Source of Collection: Automatically collected when you access our Site using cookies, log files, web beacons, tags, or pixels.

Disclosure for Business Purpose: Shared with our processor Shopify.

Personal Information Collected: Browser version, IP address, time zone, cookie information, sites or products viewed, search terms, and interactions with the Site.

Order Information

Purpose of Collection: To provide products or services, process payments, arrange shipping, send invoices or order confirmations, communicate with you, screen orders for fraud, and offer marketing related to our products or services.

Source of Collection: Collected from you.

Disclosure for Business Purpose: Shared with our processor Shopify.

Personal Information Collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer Support Information

Purpose of Collection: To provide customer support.

Source of Collection: Collected from you.

Disclosure for Business Purpose: Please contact us to request deletion.

SHARING PERSONAL INFORMATION

We share your Personal Information with service providers to help us provide our services and fulfill contracts with you. For example:

We use Shopify to power our online store. Learn more about Shopify’s use of Personal Information here: Shopify Privacy Policy.

We may share your Personal Information to comply with applicable laws, respond to subpoenas or lawful requests, or protect our rights.

BEHAVIOURAL ADVERTISING

We use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. For example:

Google Analytics: Helps us understand customer usage. Learn more here and opt-out here.

Advertising Partners: Information about your use of the Site, purchases, and ad interactions may be shared with partners through cookies or similar technologies.

Shopify Audiences: Helps show ads on other websites based on your purchases and interests.

To opt out of targeted advertising:

Facebook: Ad Settings

Google: Ad Settings

Bing: Personalized Ads

Visit the Digital Advertising Alliance for more options.

USING PERSONAL INFORMATION

We use your Personal Information to:

Offer products for sale.

Process payments.

Ship and fulfill orders.

Communicate new products, services, and offers.

LAWFUL BASIS (GDPR)

If you are a resident of the European Economic Area (EEA), we process your Personal Information under the following lawful bases:

Your consent.

Contract performance.

Compliance with legal obligations.

Protection of vital interests.

Public interest tasks.

Legitimate interests that do not override your rights.

RETENTION

We retain your Personal Information for records unless requested to delete it. See “Your Rights” below for more details.

AUTOMATED DECISION-MAKING

If you are an EEA resident, you can object to processing based solely on automated decision-making, including profiling. Our automated decision-making includes:

Temporary IP blacklist for repeated failed transactions.

Temporary credit card blacklist linked to blacklisted IPs.

SELLING PERSONAL INFORMATION

Our Site sells Personal Information as defined by the California Consumer Privacy Act of 2018 (CCPA).

YOUR RIGHTS

GDPR: EEA residents can access, port, correct, update, or erase their Personal Information. Contact us for assistance.

CCPA: California residents can access, port, correct, update, or erase their Personal Information and designate an authorized agent to make requests.

COOKIES

Cookies improve your browsing experience by remembering preferences and providing analytics. Manage cookies via browser settings or visit All About Cookies. Some cookies used:

Necessary for Store: e.g., _secure_session_id, cart, checkout_token.

Analytics: e.g., _shopify_s, _shopify_y.

DO NOT TRACK

We do not alter data practices when receiving “Do Not Track” signals due to inconsistent industry standards.

CHANGES

We may update this Privacy Policy to reflect operational, legal, or regulatory changes. Last updated: [02-012-2025].

COMPLAINTS

To file a complaint, contact us at patrick@blackheartteesstore.com. If unsatisfied, you can contact your local data protection authority. For example: ICO Complaints.